Insight I.

 
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If the clubhouse phenomenon underscores anything, it’s that audio connection and content is on the rise within the Black community,

backed by the primary role podcasts have played in helping Black consumers remain informed.

 
 

Insight II.

 
 

The industries Black women devoted their attention and engagement most to were health and wellness, beauty, and finance over COVID-19.

The focus on health and wellness underscores the increased dialogue and accessibility around mental and physical health within the Black community since the start of the pandemic.

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Insight III.

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When the pandemic first took society into quarantine a year ago, the notion of digital community increasingly became considered as a required component of a business’ marketing and customer engagement strategy.

Over COVID-19, 1 in 6 Black millennials identified themselves as part of a digital community, engaging with brands/organizations in variety of different capacities, most principally through sharing/saving content.